Est. The Year Of The Girlies
Luxury whitening — the serum, the kit, the pens — formulated and approved by Dr. Salwa Ameen. Brighter on Sunday, gentler than you'd expect.
A note from the founder
I wanted a whitening line I would actually recommend to my patients — and slip into my own bag. So I made one.
Founder · Dentist, Trinity '23
Trinity College Dublin '23 · Practising in Dublin
The Range · Three Acts
Three formulations. Three moments in your week. Every one clinically dosed, enamel-safe, and made for someone who refuses to settle for "good enough."
Sensitivity Serum
Three drops. No flinching.
A pre-whitening serum that desensitises enamel in sixty seconds. Three drops, swirl, and you're ready for the Kit — without the wince.
The Glow Kit
The full ritual. LED, gel, and the mouthpiece of your dreams.
A sculpted LED mouthpiece, three weeks of dosed gels, and a fifteen-minute commitment. The closest you'll get to an in-chair treatment without leaving your sink.
Touch-Up Pens
The trio. Pocket-sized. Espresso-emergency-ready.
Three precision-tip pens of fast-acting gel. One in the bag, one on the desk, one in the car. For the morning after the espresso martini. For the bathroom of the restaurant.
The Ritual
We won't ask you to wake up at 5 a.m. or stop drinking coffee. We just need fifteen minutes — and a mirror.
Prep
Brush.
Clean, dry teeth. Two minutes with a soft brush. No mouthwash yet — the gel sticks better.
Apply
Press.
Paint, place, or click — depending on which formula you reached for. Get comfortable.
Glow
Wait.
Fifteen minutes for the Kit. Sixty seconds for the Serum or Pen. Scroll while you wait.
As featured in
From the girlies
Receipts.
Many.
★★★★★
2,847 reviews
Three drops before the Kit and I felt nothing. I used to dread whitening. Now Sunday night is my favourite ritual.
Five shades in two weeks. Five.
Lives in my clutch. Saved me before my brother's wedding.
Sensitive teeth, no problem. I expected to flinch. I didn't, once.
My dentist (not Dr. Salwa, but still) asked what I'd been using.
The Susmiles Promise
No catch.
Just credentials.
Because the dentist is the founder, nothing leaves our lab without her signature on it. Literally. She signs every batch report.
Enamel damage
Clinically dosed for safety. Reviewed by Dr. Salwa, every batch.
Shades whiter
Independently tested over the 21-day Glow Kit protocol.
Cruelty-free
Never tested on animals. Vegan formulations across the range.
Signature, every batch
Every production run is reviewed and signed off by Dr. Salwa herself.
Begin your glow
See you
in the mirror.
One ritual, three formulations, no compromise. Free shipping over €60. Discreet packaging, because the glow is between you and the mirror.